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Red Ocean Traps (harvard Business Review Classics)

RRP $16.99

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models—ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). This article describes how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (4) Stop focusing on premium versus low-cost strategies.

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.


What Makes A Leader? (harvard Business Review Classics)

RRP $16.99

When asked to define the ideal leader, many would emphasize traits such as intelligence, toughness, determination, and vision—the qualities traditionally associated with leadership. Often left off the list are softer, more personal qualities—but they are also essential. Although a certain degree of analytical and technical skill is a minimum requirement for success, studies indicate that emotional intelligence may be the key attribute that distinguishes outstanding performers from those who are merely adequate. Psychologist and author Daniel Goleman first brought the term "emotional intelligence" to a wide audience with his 1995 book of the same name, and Goleman first applied the concept to business with a 1998 classic Harvard Business Review article. In his research at nearly 200 large, global companies, Goleman found that truly effective leaders are distinguished by a high degree of emotional intelligence. Without it, a person can have first-class training, an incisive mind, and an endless supply of good ideas, but he or she still won't be a great leader. The chief components of emotional intelligence—self-awareness, self-regulation, motivation, empathy, and social skill—can sound unbusinesslike, but Goleman found direct ties between emotional intelligence and measurable business results.

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.


A Post-mortem Review

RRP $12.99

Many IT projects fail. Most of the failures are due to human error, misunderstanding, process problems and from time to time, technical gaffs. Root causes - systemic internalised practices that lead regularly to broken solutions - are analysed to find why what went wrong went wrong. A Post-Mortem Review presents a in-depth root-cause analysis study of a failed IT project that resulted in some customers arrested and others fired from jobs. The outcome had significant business and technical ramifications as a consequence. The case study presents a detailed and annotated interview with an executive who was involved in the project as well as a detailed analysis of it. Proposed solution opportunities are presented to address the root cause failures. There are so few documented post-mortem reviews that this will be a book to benefit any student studying project management at undergraduate or postgraduate level. It is astonishing how seemingly small things in an IT project that go unchecked can escalate into huge project failures before anyone notices. In this particular case, by the time they did notice, the damage had been done. The case study also makes use of goal and context modelling techniques in order to show how the opportunities for improvements could be represented to provide greater understanding in moving forwards from the project failure, and most importantly, learning from the mistakes made. Learn about the root cause analysis process, how to identify and classify impacts, symptoms, root causes and opportunities and how to structure a report to a client for this kind of investigative IT project.


Managing A Transport Business: No. 2

RRP $291.99

This book, first published in 1963, uses the framework of the author's Fundamentals of Management for studying the management of transport undertakings.


International Review Of Cytology Volume 214

RRP $271.95

International Review of Cytology presents current advances and comprehensive reviews in cell biology--both plant and animal. Articles in this volume address topics such as transcription factors in cardiogenesis, neuroactive steroid mechanisms, tetraspan vesicle proteins, the cytoskeleton in the cell cycle of higher plant cells, sexual dimorphism in the central nervous system of marsupials, and the effect of TNF receptors and Fas on signaling, gene activation, and cell death. Authored by some of the foremost scientists in the field, each volume provides up-to-date information and directions for future research.



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