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A Digital Signal Processing Primer

RRP $378.99

This book by Ken Steiglitz is directed to the new market of DSP users brought about by the development of powerful and inexpensive software tools to analyze signals. These new tools allow sophisticated manipulation of signals but do not provide an understanding of the theory or the foundation for the techniques. This easy-to-understand introduction develops an intuitive approach to the development of the mathematics of DSP and uses examples from areas of the spectrum familiar to beginners together with thought provoking questions and suggested experiments.


Reputation Risk And Globalisation

RRP $255.99

Recently, multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behaviour - in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and then goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate. Terry O'Callaghan includes a multifaceted critique of anti-corporate activists. This acknowledges both the dangers that multinational corporations pose to communities, and that anti-corporate activists are the first group to understand the potential risk of targeted campaigns to corporate reputations. He also illustrates his points using three case studies of companies that have attempted to self-regulate: Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc. Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book. Academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding multinational corporations accountable.



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Online Reputation Books

Reputation Digital Reputation Website Review Credit Repair
Online Reviews Credit History Media Responsibly Business Review

Online Reputation