Strategic Reputation Management examines the ways in which organizations achieve goodness through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International.
This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
It was a still, hot night, and the moon hung round and full above the cedars, when rancher Brooke sat in his comfortless shanty with a whisky bottle at his hand. The door stood open, and the drowsy fragrance of the coniferous forest stole into the room, while when he glanced in that direction he could see hemlock and cedar, redwood and balsam, tower, great black spires, against the luminous blueness of the night. Far above them gleamed the untrodden snow that clothed the great peaks with spotless purity; but this was melting fast under the autumn sun, and the river that swirled by the shanty sang noisily among the boulders.
Out of the frying pan, into the fire...When wild and shameless designer Eva St George is caught with tycoon Dante Vitale it's guaranteed to make headlines. If they can convince the world they're truly in love they might just both get what they want. With enough heat between them to rival the Sahara, the fine line between business and pleasure is going up in flames.
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