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Literature Reviews Made Easy

RRP $262.99

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This book is designed to help you achieve one specific goal. It's not designed to give you the philosophies of conducting research. It's not designed to give you a background in a specific academic discipline or a specific topic. It's not designed to give you theory. It's designed specifically to instruct you in the practicalities of the writing process used to create strong, thorough, and potentially bulletproof literature reviews. This book is the culmination of years of research experience. It's also the culmination of several years of teaching writing and critical thinking to doctoral students. Although it began as a tool for doctoral students, it has been expanded to be useful for everyone from senior high school students through doctoral candidates working on developing their first literature review or a larger literature review than they normally develop. It has been created for everyone from academics to new business entrepreneurs with good ideas who are trying to write their first reviews to support the new idea they're proposing.


Red Ocean Traps (harvard Business Review Classics)

RRP $16.99

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As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models—ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). This article describes how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (4) Stop focusing on premium versus low-cost strategies.

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.


Blue Ocean Leadership (harvard Business Review Classics)

RRP $16.99

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Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. Here, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"—that is, the people managers oversee and report to—are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets.

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.


Run Your Business Like A Rapper

RRP $18.99

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While most think of Rap as an entertainment medium, the reality that it is also as much of a business as any Fortune 500 company. Rappers seek to market their brand by creating quality songs, or products. The richest rappers take this a step further and use the brand they have built in music as an advantage in their business ventures, and that is where this book comes in. This book will describe the surprising business acumen of the rappers profiled, and will provide you with detailed descriptions of how they became wealthy beyond their hit singles. Some business ventures that will be discussed include: 50 Cent and Vitamin Water, Sean John and Rocawear by Diddy and Jay Z, a diamond mine owned by Akon, and a brand of wines by Lil Jon. As you will see, many rappers are excellent businessmen and much can be learned from their strategies for success.


Reviews Of Environmental Contamination And Toxicology

RRP $629.99

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International concern in scientific, industrial, and governmental commumtIes over traces of xenobiotics in foods and in both abiotic and biotic environments has justified the present triumvirate of specialized publications in this field: comprehensive reviews, rapidly published research papers and progress reports, and archival documentations. These three international publications are inte­ grated and scheduled to provide the coherency essential for nonduplicative and current progress in a field as dynamic and complex as environmental contamina­ tion and toxicology. This series is reserved exclusively for the diversified litera­ ture on "toxic" chemicals in our food, our feeds, our homes, recreational and working surroundings, our domestic animals, our wildlife and ourselves. Tre­ mendous efforts worldwide have been mobilized to evaluate the nature, pres­ ence, magnitude, fate, and toxicology of the chemicals loosed upon the earth. Among the sequelae of this broad new emphasis is an undeniable need for an articulated set of authoritative publications, where one can find the latest impor­ tant world literature produced by these emerging areas of science together with documentation of pertinent ancillary legislation. Research directors and legislative or administrative advisers do not have the time to scan the escalating number of technical publications that may contain articles important to current responsibility. Rather, these individuals need the background provided by detailed reviews and the assurance that the latest infor­ mation is made available to them, all with minimal literature searching.



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