Institutions of higher education are at the forefront of the technological interface with life and society. Such technological innovations within university research centers, university library resource developments, and new tools available for teaching and learning, are nurturing in new educational approaches and debates concerning the appropriate use of new technologies. Cases on Digital Technologies in Higher Education: Issues and Challenges provides a collection of practical case studies exploring the application of digital technologies in higher education along with strategies to address new challenges facing educational institutions in the 21st century. This book establishes a selective synthesis of research on technology to help guide individuals within institutions of higher education faced with technological change. Focusing greatly on engineering education, it addresses technological concerns in order to find solutions that will help maximize the utility of new digital technologies and minimize their adverse effects in a variety of learning environments.
Strategic Reputation Management examines the ways in which organizations achieve goodness through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International.
This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
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