Recently, multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behaviour - in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and then goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate. Terry O'Callaghan includes a multifaceted critique of anti-corporate activists. This acknowledges both the dangers that multinational corporations pose to communities, and that anti-corporate activists are the first group to understand the potential risk of targeted campaigns to corporate reputations. He also illustrates his points using three case studies of companies that have attempted to self-regulate: Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc. Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book. Academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding multinational corporations accountable.
It was a still, hot night, and the moon hung round and full above the cedars, when rancher Brooke sat in his comfortless shanty with a whisky bottle at his hand. The door stood open, and the drowsy fragrance of the coniferous forest stole into the room, while when he glanced in that direction he could see hemlock and cedar, redwood and balsam, tower, great black spires, against the luminous blueness of the night. Far above them gleamed the untrodden snow that clothed the great peaks with spotless purity; but this was melting fast under the autumn sun, and the river that swirled by the shanty sang noisily among the boulders.
"Bosh," he said. "On what else is the whole world run but immediate impressions? What is more practical? My friend, the philosophy of this world may be founded on facts, its business is run on spiritual impressions and atmospheres. Why do you refuse or accept a clerk? Do you measure his skull? Do you read up his physiological state in a handbook? Do you go upon facts at all? Not a scrap. You accept a clerk who may save your business-you refuse a clerk that may rob your till, entirely upon those immediate mystical impressions under the pressure of which I pronounce, with a perfect sense of certainty and sincerity, that that man walking in that street beside us is a humbug and a villain of some kind."
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